STUDY OF CONSUMER AUTOMOTIVE PREFERENCE WITH REGARD TO FUEL ECONOMY MEASURES
An analysis is made of the effects of size and weight reduction of 1977 General Motors standard size cars. A buyer profile describing demographic characteristics, age, sex, education, marital status, size of family and income by make is prepared for 1976 and 1977 General Motors standard size cars, and 1977 Ford Motor Company and Chrysler Corporation cars. The analysis focuses on testing whether significant differences exist between the average attitudinal, behavioral, and demographic profiles of two a priori defined groups - buyers of downsized and buyers of non-downsized cars. Multivariate analysis determined the variables that were the major discriminants. It is shown that attributes related to fuel economy are important discriminants distinguishing buyers of downsized standards from non-downsized standard size cars. Those who purchased the downsized cars did so with expectations (that were fulfilled) of better fuel economy, as well as increased maneuverability and ease of parking. They reinforced the pursuit of fuel economy by also choosing 6-cylinder engines and manual transmissions to a greater extent. Share of market, market composition, source of sales, and owner loyalty are discussed. It is concluded that the General Motors Corporation downsizing of its standard size cars was a significant fuel economy measure and a success in the market place as well.
Rogers National Research, IncorporatedSylvania, OH USA
Transportation Systems Center55 Broadway, Kendall Square
Cambridge, MA USA 02142
Washington, DC USA 20590
- Green, P E
- Rogers, P W
- Publication Date: 1978-9
- Pagination: 50 p.
- TRT Terms: Attitudes; Automobile ownership; Automobiles; Compact automobiles; Consumer behavior; Consumer preferences; Consumer protection; Data collection; Decision making; Fuel consumption; Industries; Market surveys; Markets; Multivariate analysis; Purchasing; Reduction (Chemistry); Sales; Size; Surveys; Transmissions; Vehicle power plants; Weight
- Uncontrolled Terms: Profiles
- Old TRIS Terms: Automobile engines; Reduction; Weight mass
- Subject Areas: Data and Information Technology; Economics; Energy; Finance; Freight Transportation; Highways; Society; Vehicles and Equipment;
- Accession Number: 00186159
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-TSC-NHTSA-78/38 Final Rpt.
- Contract Numbers: DOT-TSC-1391
- Files: NTIS, TRIS, USDOT
- Created Date: Jan 13 1979 12:00AM