This research uses perceptual mapping techniques to examine the influence of comfort, convenience, and reliability on the travel behavior of work travelers. Several studies have examined these variables individually, but no research has yet been performed which considered the use of all three notions in the context of one study so that the joint effect of these variables can be analyzed. A self-administered survey was distributed among work commuters in the northern suburbs of Chicago to collect the perceptual data needed to perform this analysis. Using factor analysis, preference regression, and 1st preference logit models, several conclusions were uncovered: 1) People do not perceive comfort, convenience, and reliability as independent variables in selecting their mode to work. Significant overlapping of these variables occurs in the public's perception of these notions. 2) Travelers do not perceive the comfort, convenience, and reliability of access and main modes in the same fashion. Each mode type was perceived differently by the respondents, so the use of only one perceptual space to represent the underlying perceptual dimension may lead to erroneous results. 3) Preference regression and 1st preference logit modeling lead to almost identical results. However, due to lower computing costs, the use of preference regression is recommended. /Author/

  • Corporate Authors:

    New York State Department of Transportation

    Planning Division, State Campus, Building 4
    Albany, NY  United States  12232
  • Authors:
    • Neveu, A J
    • Koppelman, F S
    • Stopher, P R
  • Publication Date: 1978-8

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 29 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00184845
  • Record Type: Publication
  • Source Agency: New York State Department of Transportation
  • Report/Paper Numbers: Prelim Res Rpt 143
  • Created Date: Feb 3 1979 12:00AM