TRRL has studied the effects of a distribution of bus service information leaflets, to determine whether expenditure on such activities can be justified by resultant increases in traffic. A well-established network of eight rural services in south and west Yorkshire was chosen for the study. Principal findings were that the extra revenue attributable directly to the information leaflet was some four times the cost of production and distribution. Patronage on the bus services in the area covered by the information leaflet was up by 13 per cent four weeks after distribution and was still detectably above the pre-distribution level 17 weeks after distribution. Additionally, extra rural interchange traffic was generated at points where the services connected.(a) /TRRL/

  • Corporate Authors:

    Transport and Road Research Laboratory (TRRL)

    Wokingham, Berkshire  United Kingdom 
  • Authors:
    • Ellson, P B
    • Tebb, RGP
  • Publication Date: 1978

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 21 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00184428
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Lab Rpt. 825 Monograph
  • Files: ITRD, TRIS
  • Created Date: Jan 13 1981 12:00AM