Breathing Life into OEM Telematics Opportunities
As the consumer-specific telematics market shows new signs of life, companies in the telecommunications and electronics industries are aggressively developing portable telematics capabilities that link with existing devices. Left behind are the automotive OEMs and their efforts to embed telematics devices in the dashboards of their cars. The relative merits of embedded versus portable devices are examined and, using survey data on consumer ownership of various communications devices from SRIC-BI's Consumer Financial Decisions proprietary database, this paper investigates OEM opportunities to move forward in the telematics market. Given the distinctive assets of the vehicle platform, OEMs are in a position to provide effective interfaces for portable devices, extend the devices' abilities, and improve driver interaction with them. Such an approach is in concert with the direction consumers are moving, not only in telematics but in communications and information technologies as well, and establishes a unique position for OEMs vis-à-vis other product offerings.
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Corporate Authors:
1100 17th Street, NW, 12th Floor
Washington, DC United States 20036 -
Authors:
- Starry, Claire
- Benson, David E
- Peterson, Christine
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Conference:
- 12th World Congress on Intelligent Transport Systems
- Location: San Francisco California, United States
- Date: 2005-11-6 to 2005-11-10
- Publication Date: 2005
Language
- English
Media Info
- Media Type: Print
- Features: CD-ROM; References; Tables;
- Pagination: 9p
- Monograph Title: Proceedings of the 12th World Congress on Intelligent Transport Systems
Subject/Index Terms
- TRT Terms: Databases; Driver experience; Electronics; Embedded systems; Global Positioning System; Navigation devices; Portable equipment; Technology; Telecommunications; Telematics; Wireless communication systems
- Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting; Safety and Human Factors; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01015984
- Record Type: Publication
- Files: TRIS
- Created Date: Dec 6 2005 11:02AM