Logistics plays key role in success of new product introductions
Subtitle: New product introductions are dramatically increasing, but the important role of logistics in the success of product launches still is often overlooked.
- MURPHY, JEAN V
- Publication Date: 2005
- Features: Illustrations;
- Pagination: p. 56-60 : ill.
- Accession Number: 01010068
- Record Type: Publication
- Source Agency: Northwestern University, Evanston
- Files: TLIB
- Created Date: Nov 17 2005 3:32PM