Logistics plays key role in success of new product introductions

Subtitle: New product introductions are dramatically increasing, but the important role of logistics in the success of product launches still is often overlooked.

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Filing Info

  • Accession Number: 01010068
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Nov 17 2005 3:32PM