Logistics plays key role in success of new product introductions

Subtitle: New product introductions are dramatically increasing, but the important role of logistics in the success of product launches still is often overlooked.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • MURPHY, JEAN V
• Publication Date: 2005

Media Info

• Features: Illustrations;
• Pagination: p. 56-60 : ill.
• Serial:
  • Global Logistics & Supply Chain Strategies
  • Volume: 9
  • Issue Number: 8
  • Publisher: Keller International Publishing Corporation
  • ISSN: 1525-4887
  • Serial URL: http://www.supplybrainchain.com

Subject/Index Terms

• TRT Terms: Logistics; Products
• Subject Areas: Freight Transportation;

Filing Info

• Accession Number: 01010068
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Nov 17 2005 3:32PM