When the customer is king

Subtitle: Customer relationship management (CRM) helps companies maximize the value of every customer interaction and drive superior corporate performance. And the value of CRM grows considerably when it is tightly integrated with supply chain functionality. A "customer is king" approach is replacing the factory-based push supply chains of the 20th century.

Media Info

Subject/Index Terms

  • TRT Terms: Logistics
  • Subject Areas: Freight Transportation;

Filing Info

  • Accession Number: 01008339
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Nov 17 2005 9:50AM