This article presents an interview with Airtran Airways Chairman and CEO Joe Leonard and describes his business plan for the Orlando International Airport-based airline. AirTran’s network is weighted in favor of short flights and is not the dominant carrier in any of its markets. While it is similar in some ways to JetBlue in that both are growing rapidly, Airtran is different in many respects: JetBlue has an all-coach cabin while AirTran offers a first-class section, and while JetBlue rose easily to profitability in the marketplace, AirTran has struggled. The article describes the airline’s TRAX MRO management system, as well as its introduction of 737s to its fleet. A big setback was losing the bid to Southwest for the bankrupt ATA Airlines’ gates at Chicago Midway in 2004.

  • Availability:
  • Supplemental Notes:
    • Page range: pp 68-69, 71, 73
  • Corporate Authors:

    Penton Media

    1300 E 9th Street
    Cleveland, OH  United States  44114-1503
  • Authors:
    • Flint, P
  • Publication Date: 2005-9


  • English

Media Info

  • Features: Photos; Tables;
  • Pagination: 4p
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01006942
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Nov 8 2005 7:33AM