DRESSED FOR SUCCESS

This article looks at employee uniforms and the value they bring to airlines. While uniforms may serve as marketing or advertising tools promoting a specific image, uniforms can also be used to project authority as flight attendants are now being called upon to serve in a more safety and security oriented role since September 11. Some airlines use uniforms as employee morale improvement tools, while others pursue big name designers to enhance the airline’s own self-worth. The article gives examples of different designs chosen by some airlines and the reasons for the selections.

  • Availability:
  • Corporate Authors:

    Penton Media

    1300 E 9th Street
    Cleveland, OH  United States  44114-1503
  • Authors:
    • Arnoult, S
  • Publication Date: 2005-6

Language

  • English

Media Info

  • Features: Photos;
  • Pagination: pp 58-60
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01005493
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Oct 19 2005 1:56PM