DRESSED FOR SUCCESS

This article looks at employee uniforms and the value they bring to airlines. While uniforms may serve as marketing or advertising tools promoting a specific image, uniforms can also be used to project authority as flight attendants are now being called upon to serve in a more safety and security oriented role since September 11. Some airlines use uniforms as employee morale improvement tools, while others pursue big name designers to enhance the airline’s own self-worth. The article gives examples of different designs chosen by some airlines and the reasons for the selections.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00022543
• Corporate Authors:

  Penton Media

  1300 E 9th Street
  Cleveland, OH  United States  44114-1503
• Authors:
  • Arnoult, S
• Publication Date: 2005-6

Language

• English

Media Info

• Features: Photos;
• Pagination: pp 58-60
• Serial:
  • ATW: Air Transport World
  • Volume: 42
  • Issue Number: 6
  • Publisher: Penton Media
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Airlines; Marketing; Uniforms
• Subject Areas: Administration and Management; Aviation;

Filing Info

• Accession Number: 01005493
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Oct 19 2005 1:56PM