WHERE SHALL I PARK? : A TALE OF TWO CITIES

This article examines various solutions to naming, pricing, signage and other operations of a parking service. The author details the primary reasons why consumers park downtown, as well as the major barriers to utilizing public parking. The signage, public relations operations and pricing system in a Portland parking are presented as a model system. A parking facility in Vancouver, B.C., with its effective signage, pricing, advertising campaigns and other public outreach efforts, is also described. The article concludes with a discussion on the launching of a branding strategy for public parking and its associated revenues.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/3041176
• Corporate Authors:

  National Parking Association

  1112 16th Street, NW, Suite 300
  Washington, DC  United States  20036
• Authors:
  • Pierce, T
• Publication Date: 2005-6

Language

• English

Media Info

• Features: Photos;
• Pagination: pp 77-80
• Serial:
  • Parking
  • Volume: 44
  • Issue Number: 5
  • Publisher: National Parking Association
  • ISSN: 0031-2193

Subject/Index Terms

• TRT Terms: Marketing; Parking
• Subject Areas: Administration and Management; Highways;

Filing Info

• Accession Number: 01005409
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Oct 19 2005 12:43PM