MEMPHIS ROCK & ROLL : A PARADIGM SHIFT COMBINES MULTIPLE CONCESSIONAIRES, LOCAL AND NATIONAL BRANDING

This article discusses how local and national retail branding with multiple concessionaires can help airport revenues improve. Focus is on the Memphis International Airport and its efforts towards a $23 million concession renovation. Redevelopment efforts were directed at taking advantage of the cultural and musical abundance in the Memphis area. The article relates how architectural design, service standards, and local products were used to help achieve a successful retail airport relationship.

  • Availability:
  • Supplemental Notes:
    • June/July 2005
  • Corporate Authors:

    Key Publishing, Limited

    P.O. Box 100
    Stamford,   United Kingdom  PE9 1XQ
  • Authors:
    • McCormick, C
  • Publication Date: 2005-6

Language

  • English

Media Info

  • Features: Figures; Photos;
  • Pagination: pp 40-41
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01005327
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Oct 14 2005 8:28AM