A study using the functional measurement paradigm is reported in which abstract mode preferences are investigated in a controlled experimental design, homogeneous segments of consumers are formed on the basis of responses obtained in the experiments, and actual mode choice behavior is linked to consumer preferences. Data from the controlled experiment confirmed and extended earlier results suggesting that cost and time factors are combined by an averaging process to affect car-bus preferences, where individual respondents can be clustered into a small number of homogeneous groups on the basis of their overall preferences and weighting of factors. /GMRL/

  • Corporate Authors:

    University of Iowa, Iowa City

    Institute of Urban and Regional Research
    Iowa City, IA  United States  52242
  • Authors:
    • Meyer, R J
    • Levin, I P
  • Publication Date: 1977-3

Media Info

  • Pagination: 55 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00183028
  • Record Type: Publication
  • Report/Paper Numbers: Technical Rpt No. 88
  • Files: TRIS
  • Created Date: Dec 12 1978 12:00AM