The Effectiveness of Enforcement and Publicity Campaigns on Serious Crashes Involving Young Male Drivers: Are Drink Driving and Speeding Similar?

The purpose of this paper was to re-evaluate the Victoria, Australia, anti-drink driving and anti speeding enforcement and publicity campaign by examining their combined effects on the total number of serious crashes involving young male drivers. The paper also hypothesizes that the efficacies of the anti-speeding programs will be different, and probably less effective than the corresponding anti- drink driving programs. The study results indicated that the anti-drink driving program had a significant independent effect in reducing crashes, but their interactive effect was anti-complementary. The anti-speeding program had no independent effect but their interactive effect was significant in reducing serious crashes involving young male drivers.

Language

  • English

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Filing Info

  • Accession Number: 01004197
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Sep 16 2005 5:54PM