WHAT DO USERS WANT? : GAUGING MARKET ACCEPTANCE

This article looks at GNSS products and services from a marketing perspective, focusing on what is wanted, and by whom. It examines utility factors, which include coverage, precision, and availability, and how help to determine the market acceptance of a GNSS product or service. The article then looks at technology factors and their influence on the development of GNSS products. These factors include ease of use, size, weight, power, and connectivity. Three different market domains are discussed in terms of the importance they place on utility and technology. These vertical market domains include professional, industrial and consumer. Each of the three domains then measure the costs and benefits of new positioning technology products in different ways, based on the needs of their markets.

Language

  • English

Media Info

  • Features: Figures; Photos;
  • Pagination: p. 35-37
  • Serial:
    • GPS World
    • Volume: 16
    • Issue Number: 5
    • Publisher: Advanstar Communications, Incorporated
    • ISSN: 1048-5104

Subject/Index Terms

Filing Info

  • Accession Number: 01001683
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Jul 7 2005 12:00AM