Cost Effectiveness of a Dealer's Intervention in Retrofitting Rollover Protective Structures

This study evaluates the cost effectiveness of a safety education campaign that promoted farmers' adoption of rollover protective structures (ROPS) to prevent injuries from tractor overturns. The campaign was backed by a tractor manufacturer and conducted by a local tractor and equipment dealership in Kentucky to encourage farmers to purchase and install ROPS and seatbelt retrofit kits for older tractors. The campaign lasted 4 1/2 years. One treatment county and one control county were chosen for the randomized controlled trial, and decision and cost effectiveness analyses were conducted. Results showed that the intervention potentially reduced both fatal and non fatal injuries by 2.6% over the intervention period using a 20-year analytic horizon. When extrapolated statewide, 6.7 lives would be saved and 39 nonfatal injuries would be averted over the combined intervention period and analytic horizon. The intervention for this period was found to be cost-effective, with a savings of $35,713 per injury (fatal plus non-fatal) averted at a 4% discount rate. These results highlight how promotions backed by tractor manufacturers to influence the retrofitting of tractors with ROPS can be cost-effective.

  • Availability:
  • Authors:
    • Myers, M L
    • Cole, H P
    • Westneat, S C
  • Publication Date: 2005-6


  • English

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Filing Info

  • Accession Number: 01001367
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 28 2005 11:17PM