Road Safety Campaigns: Do They Work?

This article summarizes three systematic reviews that were undertaken to evaluate the effectiveness of road safety campaigns. The first review looked for controlled studies of the effectiveness of red light cameras in reducing the number of times that drivers run red lights and the number of crashes. Findings from this review showed that very little research has been done on this subject, but that five studies did conclude that red light cameras reduced the number of crashes in which there were injuries. A second review focused on determining what types of campaigns work best in encouraging children to wear bicycle helmets. Findings showed that most of the 22 helmet promotion campaigns that have been studied resulted in children being more likely to wear helmets. The best schemes appeared to be those based in the community and involving both education and the provision of free helmets. A third review looked at whether the safe community scheme endorsed by the World Health Organization has actually reduced injury rates. Findings showed that only 7 of the 80 communities across the world have collected information in a reliable manner, but that these studies showed positive results for the safe community campaign.


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Filing Info

  • Accession Number: 01001366
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 28 2005 11:51PM