COMPLACENT CAR ADDICTS OR 'ASPIRING ENVIRONMENTALISTS'? IDENTIFYING TRAVEL BEHAVIOUR SEGMENTS USING ATTITUDE THEORY

This paper first discusses the three different strands of the literature, the travel behavior literature on the factors influencing mode choice, the social behavior literature on behavioral choice and the marketing literature on segmentation. Secondly, it outlines the methodology used to collect psychometric data on a sample population of visitors to leisure destinations, as is the use of factor and cluster analysis to derive the segments. Thirdly, these segments are profiles and examined as to how they differ with respect to their current travel behavior and mode choice intentions. The implication for those responsible for the design of mobility management policy are discussed.

Language

  • English

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Filing Info

  • Accession Number: 00989552
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Apr 14 2005 12:00AM