THE NATIONAL INITIATIVE FOR INCREASING SAFETY BELT USE. SIXTH REPORT TO CONGRESS AND FOURTH REPORT TO THE PRESIDENT

This Sixth Report to Congress and Fourth Report to the President is submitted in response to Executive Order 13043 and the House and Senate Appropriations Committees' directive to the Secretary of Transportation and the Administrator of the National Highway Traffic Safety Administration (NHTSA) to keep the President and the Committees apprised of the activities of the national "Buckle Up America" campaign. This report highlights the activities of the campaign from January 1, 2002, through December 31, 2002. The national goals of the campaign are to increase the national safety belt use rate to 78% by the end of 2003 and to reduce the number of child occupant (from birth to age 4) fatalities by 25% by the end of 2005 (using the 653 fatalities in 1996 as a baseline). The "Buckle Up America" campaign has continued to make strides in increasing safety belt and child safety seat use. Throughout the country, safety belt use rates rose to 75% in 2002, 2 percentage points higher than in 2001. In States that had primary enforcement laws, the average safety belt use rate rose for the first time to 80%. Especially noteworthy is the increase in safety belt use among African Americans. From 2000 to 2002, their safety belt use increased 8 percentage points from 69% to 77%. Also during 2002, NHTSA was able to measure the effectiveness of the campaign's full "Click It or Ticket" mobilization model that included paid media. Research showed an average safety belt use increase of 8.6 percentage points among States that implemented the full mobilization model. The campaign is continuing with its four-point plan to enact strong legislation; maintain active, high-visibility law enforcement; build public-private partnerships; and conduct well-coordinated, effective public education.

Language

  • English

Media Info

  • Pagination: 40 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00989254
  • Record Type: Publication
  • Report/Paper Numbers: HS-809 823
  • Files: HSL, TRIS, USDOT
  • Created Date: Apr 19 2005 12:00AM