MARKETING PLAN TO ACCELERATE THE USE OF VANPOOLS

This manual translates the success of a few companies' vanpool programs into a prototype for national expansion. It attempts to present and analyze the dynamics of the vanpool market--i.e., the conditions which create demand (market) for the product (vanpools), factors which stimulate and impede the growth of this market, supportive governmental actions/incentives desired by prospective vanpool companies, and forecasts of market conditions which would impact upon the viability of vanpools. A companion manual, ''Vanpool Implementation Manual,'' explains the concept of vanpooling and its benefits to both employers and employees, while serving as a practical guide for the implementation of such a program.

  • Corporate Authors:

    Grey Advertising Incorporated

    777 3rd Avenue
    New York, NY  United States  10017

    Department of Energy

    1000 Independence Avenue, SW
    Washington, DC  United States  20585
  • Publication Date: 1977-12

Media Info

  • Pagination: 84 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00181566
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Contract Numbers: EM-76-C-01-8436
  • Files: TRIS
  • Created Date: Oct 31 1978 12:00AM