BRANDING YOUR SUPPLY CHAIN

SUBTITLE: LOOKING FOR A INNOVATIVE CONCEPT THAT COULD JUMP-START YOUR SUPPLY CHAIN? CONSIDER STEALING A PAGE FROM YOUR MARKETING COLLEAGUE'S BOOK, AND BRAND YOUR SUPPLY CHAIN. BRANDING IS NOT JUST FOR ORANGE JUICE, TRACTORS, OR COMPUTERS ANYMORE. BY BUILDING A "BRAND IMAGE" OF YOUR SUPPLY CHAIN, YOU CAN GAIN INFLUENCE WITH BOTH YOUR INTERNAL AND EXTERNAL PARTNERS.

Language

  • English

Media Info

Subject/Index Terms

  • TRT Terms: Logistics; Management
  • Subject Areas: Administration and Management; Freight Transportation;

Filing Info

  • Accession Number: 00995211
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 13 2005 12:00AM