BRANDING YOUR SUPPLY CHAIN

SUBTITLE: LOOKING FOR A INNOVATIVE CONCEPT THAT COULD JUMP-START YOUR SUPPLY CHAIN? CONSIDER STEALING A PAGE FROM YOUR MARKETING COLLEAGUE'S BOOK, AND BRAND YOUR SUPPLY CHAIN. BRANDING IS NOT JUST FOR ORANGE JUICE, TRACTORS, OR COMPUTERS ANYMORE. BY BUILDING A "BRAND IMAGE" OF YOUR SUPPLY CHAIN, YOU CAN GAIN INFLUENCE WITH BOTH YOUR INTERNAL AND EXTERNAL PARTNERS.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • SUPPLY CHAIN MANAGEMENT REVIEW, V. 8, NO. 7 (OCT. 2004), P. 60-63: ILL.
• Authors:
  • WILLIAMS, ALVIN J
• Publication Date: 2004-10

Language

• English

Media Info

• Pagination: P. 60-63: ILL.
• Serial:
  • SUPPLY CHAIN MANAGEMENT REVIEW, V. 8, NO. 7 (OCT. 2004), P. 60-63: ILL
  • Volume: 8
  • Issue Number: 7

Subject/Index Terms

• TRT Terms: Logistics; Management
• Subject Areas: Administration and Management; Freight Transportation;

Filing Info

• Accession Number: 00995211
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Apr 13 2005 12:00AM