HOW TO ADDRESS 15/16 YEARS OLD YOUTH WITH RESPECT TO TRAFFIC SAFETY

In Austria since 1997, 15 year old people instead of 16 year old are allowed to have a driving licence for mopeds. As the people of this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed this project in order to find ways to develop better target group oriented communication methods as a part of traffic education programs. This contribution gives an overview about this project. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15/16 are addressed in connection with traffic issues, be it directly or indirectly. This catalogue includes also requirements concerning the trainer or teacher, and it deals extensively with the contents and with the construction of messages. For the covering abstract see ITRD E122795.

• Corporate Authors:

  ICTCT SECRETARIAT

  DANHAUSERGASSE 6/4
  VIENNA,   Austria  A-1040
• Authors:
  • CHALOUPKA, C
• Publication Date: 2001

Language

• English

Media Info

• Features: References;
• Pagination: p. 149-55
• Serial:
  • ROAD USER CHARACTERISTICS WITH EMPHASIS ON LIFE-STYLES, QUALITY OF LIFE AND SAFETY - PROCEEDINGS OF 14TH ICTCT WORKSHOP HELD CASERTA, ITALY, OCTOBER, 2001
  • Publisher: ICTCT SECRETARIAT

Subject/Index Terms

• TRT Terms: Adolescents; Attitudes; Communications; Conferences; Crash rates; Driver licenses; Education; Motorcycles; Prevention; Safety
• Geographic Terms: Austria
• ITRD Terms: 1661: Accident prevention; 1612: Accident rate; 1748: Adolescent; 2267: Attitude (psychol); 8007: Austria; 9098: Communication; 8525: Conference; 1550: Driving licence; 2284: Education; 1221: Motorcycle
• Subject Areas: Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00982746
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Dec 2 2004 12:00AM