An attitudinal survey was made in the Dallas-Fort Worth metropolitan area in 1973-1974 to obtain representative public attitudes toward a comprehensive array of urban public transit features and systems. The sample population surveyed were demographically representative of the area. The questionnaire was structured such that the reasons for some of the attitudes could be deduced. It consisted of a series of questions about transit features or operational elements and a section about whole transit systems. An unbiased, informative audiovisual presentation accompanied the administration of the questionnaire, calling attention to various human factors, aesthetics, economics, and innovations regarding public transit. The questionnaire also incorporated a provision for quantification of attitudes by adding a question about money to be invested in a transit-system feature to the usual qualitative scale of answers. The importance scales were compared to the money-investment scales by using factor analysis, regression analysis, and other techniques. The five transit systems in the questionnaire were improved bus, dual rail, other-tracked vehicle, dual mode, and demand responsive (bus). This type of research is consistent with a contemporary philosophy of system development that emphasizes user-oriented techniques as an approach to enhancing public transit usage. /Author/

Media Info

  • Media Type: Print
  • Features: Tables;
  • Pagination: pp 42-48
  • Monograph Title: Preferences, perceptions and market segments in travel behaviour
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00179385
  • Record Type: Publication
  • ISBN: 0309026784
  • Files: TRIS, TRB
  • Created Date: Aug 27 1981 12:00AM