PERCEPTUAL MAPS OF DESTINATION CHARACTERISTICS BASED ON SIMILARITIES DATA

Individual travel-choice behavior may be characterized by individual perceptions of travel alternatives, individual preferences for the attributes of these alternatives, and the availability of these alternatives. The research reported in this paper was part of a general study of how individuals choose locations for nongrocery shopping trips. It identifies a perceptual space that represents the way individuals perceive shopping locations and evaluates the stability of generality of the perceptual representation across independent samples. The perceptual space developed consists of three dimensions that represent (a) size and variety, (b) price and quality, and (c) environment and parking and is similar for two independent samples of individuals. These results characterize the underlying aspects that individuals use to summarize their perceptions of shopping locations, demonstrate the feasibility of developing perceptual spaces for destination choices, and support the use of perceptual spaces developed for small samples as representative of the population from which they are drawn. The results of the cumulative research of which this is a part indicate that it is feasible to develop choice models based on perceived, rather than on engineering, characterizations of transportation alternatives. Relating travel choices to perceptions provides the ability to evaluate the importance of attributes that are not measurable by direct (engineering)methods. /Author/

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 32-38
  • Monograph Title: Preferences, perceptions and market segments in travel behaviour
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00179383
  • Record Type: Publication
  • ISBN: 0309026784
  • Files: TRIS, TRB
  • Created Date: Aug 27 1978 12:00AM