WHY DID SWISSAIR FAIL?

Swissair's rapid decline from one of the industries' most renowned carriers into bankruptcy was the inevitable consequence of an ill-conceived alliance strategy that also diluted Swissair's reputation as a high-quality carrier as well as the company's inability to coordinate effectively its own operations with those of Crossair, its regional subsidiary. However, we hold that while yearlong mismanagement was indeed the driving force behind Swissair's demise, exogenous factors both helped and compounded it. These include, first and foremost, the Swiss people's rejection of the European Economic Area Treaty in a 1992 referendum, Switzerland's protectionist aviation policy, and media failure.

• Corporate Authors:

  University of Nebraska, Omaha

  Aviation Institute, 60th and Dodge Street
  Omaha, NE  United States  68182-0508
• Authors:
  • Knorr, A
  • Arndt, A
• Conference:
  • Air Transport Research Society World Conference
  • Location: Toulouse, France
  • Date: 2003-7-10 to 2003-7-12
• Publication Date: 2003-7

Language

• English

Media Info

• Features: References; Tables;
• Pagination: 17p

Subject/Index Terms

• TRT Terms: Air transportation policy; Airlines; Bankruptcy; Business practices; Case studies; Political factors; Strategic alliances
• Identifier Terms: Crossair; Swissair
• Geographic Terms: Switzerland
• Subject Areas: Administration and Management; Aviation; Finance;

Filing Info

• Accession Number: 00979240
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 18 2004 12:00AM