MARKETING AND SHIPBUILDING

The foundation of the marketing concept is defined as: identifying customer needs and designing a product to meet those needs. These aspects are then discussed, and illustrated by histories. Order from: NSFI as No. 14375.

  • Corporate Authors:

    North East Coast Inst of Engineers & Shipbuilders

    Bolbec Hall, Westgate Road
    Newcastle upon Tyne,   England 
  • Authors:
    • Douglas, K
  • Publication Date: 1978

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00178365
  • Record Type: Publication
  • Source Agency: Ship Research Institute of Norway
  • Files: TRIS
  • Created Date: Jul 19 1978 12:00AM