CORPORATE PLANNING IN SHIPPING. RELATING THEORY TO PRACTICE. PART 2. CORPORATE STRATEGY

Strategic planning is dealt with in terms of market penetration and development, product development, and diversification. Examples of the development of a number of shipping companies during the past decade are used to relate theory to practice. Order from NSFI as No. 14373.

  • Availability:
  • Corporate Authors:

    Taylor & Francis

    4 Park Square, Milton Park
    Abingdon,   United Kingdom  OX14 4RN
  • Authors:
    • RICH, C A
  • Publication Date: 1978

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00178364
  • Record Type: Publication
  • Source Agency: Ship Research Institute of Norway
  • Files: TRIS
  • Created Date: Jul 19 1978 12:00AM