ROLE OF SECURITY IN MARKETING URBAN MASS TRANSPORTATION

The study reported was conducted to provide input on the security-oriented attitudes and perceptions of users and non-users of public transportation for use in a large scale transit marketing study of the Chicago metropolitan area. Consideration is given to the saliency of security among these different groups, to various dimensions of the security problem as perceived by the respondents, and the implications of these perceptions for the marketing of urban mass transit.

  • Corporate Authors:

    Planning Transport Associates, Incorporated

    P.O. Box 4824, Duke Station
    Durham, NC  USA  27706
  • Authors:
    • Feldman, L P
    • Vellenga, D B
  • Publication Date: 1977

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00178150
  • Record Type: Publication
  • Source Agency: Engineering Index
  • Files: TRIS
  • Created Date: Jul 19 1981 12:00AM