The planning of marketing programs for international ocean carrier service has traditionally been of the most complex and dynamic of any industry. However, the current market environment for these carriers has seen evidence of substantial institutional and technological changes which may well change the focus of marketing efforts in the years to come. The list of such changes is considerable, and the purpose of this paper is to identify the more crucial issues and to examine their implications for market plans by carrier. The paper examines the traditional focus and role of market planning and programs for international carriers and its relationship to modern market methodology. Those issues which are examined deal with the changing competitive situation, particularly the entrance of Russian and developing country fleets in the liner trades, the establishment of cargo preference laws by many countries, and the changing technological service available such as the mini-land bridge.

  • Supplemental Notes:
    • Proceedings of Second International Waterborne Transportation Conference, October 5-7, 1977, New York City. Available April, 1978, approximately 750 pages. Cost: to ASCE members $15.00; non-members $30.00.
  • Corporate Authors:

    American Society of Civil Engineers

    345 East 47th Street
    New York, NY  United States  10017-2398
  • Authors:
    • Dicer, G N
  • Publication Date: 1977

Subject/Index Terms

Filing Info

  • Accession Number: 00170808
  • Record Type: Publication
  • Source Agency: American Society of Civil Engineers
  • Report/Paper Numbers: Proceeding
  • Files: TRIS
  • Created Date: Mar 14 1978 12:00AM