FURTHER STUDIES ON AUDITORY MESSAGES

Two reports on variables related to highway advisory radio are presented. In one study, warning material in short, staccato messages was compared to warning material in long, detailed messages. The long, detailed messages were retained consistently better than the short, staccato ones. The second experiment investigated the effect of route numbers as directions in navigation messages on message retention. The results indicate conclusively that as the frequency of route numbers in messages increases, the frequency of route errors increases. In both experiments, the material was presented visually as well as aurally. The results of both experiments indicate that aural messages are retained just as well as the visual messages presented on highway signs. /FHWA/

  • Corporate Authors:

    Federal Highway Administration

    Office of Research, 1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Gatling, F P
  • Publication Date: 1977-10

Media Info

  • Pagination: 39 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00179505
  • Record Type: Publication
  • Source Agency: Federal Highway Administration
  • Report/Paper Numbers: FHWA-RD-77-130 Final Rpt., FCP 22L2-032
  • Files: TRIS, USDOT
  • Created Date: Aug 27 1978 12:00AM