This book focuses on the domestic airline industry through a general background description and specific cases directed at the operating programs and policies of companies within the industry. The introductory note and glossary are designed to provide a general background for individuals who are unfamiliar with the industry, as well as define the use of terminology and provide reference material that will be useful in considering individual case studies. The major portion of the book describes actual company situations and management decision-making processes in case studies. The cases were selected to be representative of the vital decisions that influence the overall competitiveness of these firms. The approach of this book is to present an inside look at an industry through "situational analysis" rather than the more conventional "Theoretic construct" approach. The cases are divided in the following manner: Position within the industry-Southwest Airlines, United Air Freight. Technology Section-Braniff International, Flying Tiger Line. Operating Policy-Eastern Airlines December Schedule, Southern Airways, Federal Express Corporation, Part 1, Manning the Boeing B-737. Control-Canadian Pacific air passenger reservations. Managing change-Federal Express Corporation, Part II.

  • Corporate Authors:

    Heath (DC) and Company

    Lexington Books, 125 Spring Street
    Lexington, MA  United States  02173
  • Authors:
    • WYCKOFF, D D
    • MAISTER, D H
  • Publication Date: 1977

Media Info

  • Features: Figures; Tables;
  • Pagination: 191 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00178116
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 28 1978 12:00AM