AUTOMOBILE MARKETING STRATEGIES, PRICING, AND PRODUCT PLANNING
The objective of the study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positioning, and the use of incentives and other promotional tools. The method used was to establish the new models introduced since the last traditional year (1959) in the automotive industry, and to discuss their features and positioning in the market place. It can be concluded that the automotive industry reacts to competition, dealer influences, consumer preference and government regulations. Also each automotive manufacturer reacts differently in comparable situations.
DeLorean (John Z.) CorporationBloomfield Hills, MI USA
Transportation Systems Center55 Broadway, Kendall Square
Cambridge, MA USA 02142
Washington, DC USA 20590
- Hagerman, M L
- Publication Date: 1978-4
- Features: Appendices; References; Tables;
- Pagination: 46 p.
- TRT Terms: Automobiles; Competition; Consumer protection; Decision making; Market surveys; Marketing; Motor vehicle industry; Planning; Policy; Prices; Product development; Publicity; Regulations
- Old TRIS Terms: Government policies
- Subject Areas: Economics; Highways; Law; Planning and Forecasting; Policy; Society; Vehicles and Equipment;
- Accession Number: 00176300
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-TSC-NHTSA-77-6 Final Rpt.
- Contract Numbers: DOT-TS-13509
- Files: NTIS, TRIS, USDOT
- Created Date: Aug 19 1978 12:00AM