KCMR DIAL-A-RIDE STUDY: REPORT NUMBER 6. MARKETING AND PUBLIC INFORMATION

The study is comprised of 6 reports that encompass all of the major facets of a demand-responsive system. It is designed to assist the Mid-America Regional Council and local government agencies in the detailed service planning of Dial-A-Ride services in the Kansas City Metropolitan Region. A small pilot system was applied in Independence, Missouri, and a larger pilot system was applied in Johnson County, Kansas. Report No. 6 deals with marketing (news coverage, displays, promotion, advertising, etc.). It discusses the needs of the users and how to arouse and hold the interest of current and potential users. The marketing process for Dial-A-Ride systems are functions which need to be performed by management, but not necessarily by one department or by one individual. It was found that Dial-A-Ride service to the general public should be seriously considered for expansion of public transportation in major portions of the KCMR, and especially in medium and lower density suburban areas.

  • Supplemental Notes:
    • Prepared by Huron River Group, Inc., Ann Arbor, Mich. and Missouri Transportation Associates, Kansas City. See also Report dated April 1977, PB-275690.
  • Corporate Authors:

    Mid America Regional Council

    20 West 9th Street
    ,   USA 

    Huron River Group, Incorporated

    1479 Maywood
    Ann Arbor, MI  USA  48108

    Missouri Transportation Associates

    600 Tenmain Center
    Kansas City, MO  USA  64106

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  USA  20590
  • Publication Date: 1976-7

Media Info

  • Pagination: 42 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00175566
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: UMTA-IT-09-0047-77-6
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jun 14 1981 12:00AM