THE LAW OF RETAIL GRAVITATION APPLIED TO TRAFFIC ENGINEERING

The law of retail gravitation, used by market analysts to estimate sales at proposed shopping centers, gained increased acceptance in the early 1950s. The same conceptual principles inherent in its application to retail location theory appear also to apply in many phases of traffic engineering and urban planning. The aim of this paper is to help indicate the need for further exploration of the validity of these suggested uses. Application is considered for traffic analysis and other forms of traffic generators. This method might well provide a substitute which could be used at regular and short periods in place of the expensive origin and destination survey.

• Record URL:
  https://hdl.handle.net/2027/mdp.39015021322824?urlappend=%3Bseq=353
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00410713
• Corporate Authors:

  Eno Transportation Foundation

  1250 I Street, NW, Suite 750
  Washington, DC  United States  20005
• Authors:
  • Casey Jr, H J
• Publication Date: 1955-7

Language

• English

Media Info

• Features: Tables;
• Pagination: p. 313-321
• Serial:
  • Traffic Quarterly
  • Volume: 9
  • Issue Number: 3
  • Publisher: Eno Transportation Foundation
  • ISSN: 0041-0713

Subject/Index Terms

• TRT Terms: City planning; Market assessment; Market research; Origin and destination; Retail trade; Traffic engineering; Traffic estimation; Traffic forecasting; Travel behavior; Travel patterns; Trip generation
• Subject Areas: Highways; Planning and Forecasting; Society; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00815353
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 27 2001 12:00AM