STRATEGIES TO SIMULATE DISCRETIONARY AIR TRAVEL: AN INTERNAL PERSPECTIVE

Recognizing the sharp decline in revenue combined with large increases in operational costs and the public's apprehension about air travel after the terrorist attacks of 2001, this article examines changing approaches used by the major domestic airlines in the United States to gain incremental revenue to price elastic market segments. The article provides a review of the evolution of strategic planning about the practice of offering steeply discounted airfares in both the regulated and deregulated environments. Also considered are some of the shifts in pricing practices that have culminated in the push toward offering discounts through the Internet and other nontraditional means.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/31144651
• Corporate Authors:

  Association for Transportation Law, Logistics and Policy

  PMB 250
  3 Church Cir.
  Annapolis, MD  United States  21401-1933
• Authors:
  • Eilers, B
  • Schwieterman, J
• Publication Date: 2003

Language

• English

Media Info

• Features: Appendices; Figures;
• Pagination: p. 123-136
• Serial:
  • Journal of Transportation Law, Logistics and Policy
  • Volume: 71
  • Issue Number: 1
  • Publisher: Association for Transportation Law, Logistics and Policy
  • ISSN: 1078-5906
  • Serial URL: http://www.atlp.org/journal.html

Subject/Index Terms

• TRT Terms: Air travel; Airlines; Deregulation; Marketing; Operating costs; Pricing; Regulations; Revenues; Strategic planning
• Subject Areas: Aviation; Finance; Law;

Filing Info

• Accession Number: 00967913
• Record Type: Publication
• Files: TRIS
• Created Date: Jan 28 2004 12:00AM