MARKETING TO FEMALE BUSINESS TRAVELLERS

Business passengers are the most profitable segment of the market in the airline industry. Airlines have put an enormous amount of effort into improving the quality of service offered to business travelers. However, a fast growing sub-segment of the market, female business passengers (FBPs), appears not to be receiving any special attention from airline industry product planners. To address a number of questions about how airlines view the FBP sub-segment of the market, surveys of both airlines and FBPs were conducted in the U.S. and Europe. Findings show that the airlines view the growth of this sub-segment as important. However, only a few carriers have devoted resources to address the travel needs of FBPs. Although the needs of FBPs are in many ways similar to those of the male business traveler, there are differences in certain areas such as concerns over airport security, safety, and restrooms. These requirements must be accommodated if carriers are to succeed in attracting this growing market sub-segment.

  • Corporate Authors:

    Aviation Institute

    University of Nebraska, 60th and Dodge Streets
    Omaha, NE  United States  68182-0508
  • Authors:
    • Alamdari, Fariba
    • Burrell, J
  • Publication Date: 2000

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00800308
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 2 2000 12:00AM