A QUALITATIVE SURVEY TECHNIQUE TO EXPLORE DECISION MAKING BEHAVIOR IN NEW CONTEXT. IN: TRANSPORT SURVEY QUALITY AND INNOVATION

This chapter illustrates the potential of an exploratory qualitative research technique that relies on semistructured interviews with a small sample of respondents. The technique is designed to explore poorly understood aspects of travel behavior. Three substantive examples are given to illustrate how interview results were used to specify and refine behavioral models, that were later calibrated by using standard large sample collection and analysis techniques. Substantively, semi-structured exploratory interviews may serve as a cost-effective precursor to follow-up quantitative research, especially in cases where new behaviors or new behavioral contexts are being explored.

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  • Corporate Authors:

    Elsevier

    The Boulevard, Langford Lane
    Kidlington, Oxford  United Kingdom  OX5 1GB
  • Authors:
    • Mehndiratta, S R
    • Picado, R
    • Venter, C
  • Publication Date: 2003

Language

  • English

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Filing Info

  • Accession Number: 00961524
  • Record Type: Publication
  • ISBN: 0080441998
  • Files: TRIS
  • Created Date: Aug 11 2003 12:00AM