MIXED MODE SURVEYS. IN: TRANSPORT SURVEY QUALITY AND INNOVATION

This chapter addresses data compatibility by focusing on mixed mode applications within a single survey. The principal advantages and disadvantages of various survey instruments are examined along with cultural considerations that might affect their applicability. Provided are definitions of key terms and examples of applications of surveys involving mixed modes. The modes discussed include postal self-completion, face-to-face interviews, telephone surveys and internet surveys. An "ideal" survey's characteristics include: complete coverage in sampling frame; cost-effective operation; attempts to reduce respondent burden; cultural sensitivity; strategies to address nonresponse; validation; full documentation of procedures and definitions; and support for model development. Also discussed are cultural influences on survey design that include: possible need to overcome problems in constructing an address-based sample frame; multiplicity of languages and variability in literacy; need to observe family hierarchy/rules; need for reminders and feedback; benefits from incentives; and safety risks for interviewers.

  • Availability:
  • Corporate Authors:

    Elsevier

    The Boulevard, Langford Lane
    Kidlington, Oxford  United Kingdom  OX5 1GB
  • Authors:
    • Morris, J
    • Adler, T
  • Publication Date: 2003

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00961520
  • Record Type: Publication
  • ISBN: 0080441998
  • Files: TRIS
  • Created Date: Aug 11 2003 12:00AM