DESIGNING INSTRUMENTS TO IMPROVE RESPONSE. IN: TRANSPORT SURVEY QUALITY AND INNOVATION

This chapter first defines the purpose of a household travel survey as determining travel behavior as well as seeking answers to who makes trips, how the trips are made and where travelers go. The focus of the chapter is to examine two types of errors that impact data quality: nonresponse errors that cover the fact that certain individuals selected in a sample do not participate in the survey or fail to answer a specific item in the interview; and measurement errors that relate to the discrepancy between an individual's true characteristics or actual behavior and the individual's responses in a survey interview. Getting people to participate in surveys; getting people to respond accurately; improving response through computer assisted personal interviewing and computer assisted self interviewing are areas the chapter identifies as necessary to improve responses. Also discussed are implications for research.

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  • Corporate Authors:

    Elsevier

    The Boulevard, Langford Lane
    Kidlington, Oxford  United Kingdom  OX5 1GB
  • Authors:
    • Zmud, J
  • Publication Date: 2003

Language

  • English

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Filing Info

  • Accession Number: 00961512
  • Record Type: Publication
  • ISBN: 0080441998
  • Files: TRIS
  • Created Date: Aug 8 2003 12:00AM