CHANGING TELEMATICS : THE INDUSTRY MUST CHANGE THE WAY IT LOOKS AT TELEMATICS TO MAKE IT PROFITABLE

In this article, the author presents the views of executives regarding the image of telematics and how to make it a more profitable industry. According to one executive, the industry needs to look at telematics as a data source and a way to stay in touch with its customer, instead of just as a customer tool. With customers, however, telematics needs to be used for more than simply reporting an accident or obtaining driving directions. The author discusses how telematics can be used more effectively: 1) by enabling automakers to track vehicle problems; 2) by alerting owners to maintenance functions; and, 3) by allowing dealers to keep track of customers. The author notes that in order to achieve this, the following must happen: 1) telematics must become standard equipment rather than optional; 2) equipment costs need to be lowered; 3) the system must be tied to cell phones and an offboard system; 4) and finally, more personalized options need to be offered for each segment of vehicles and for different types of drivers.

  • Availability:
  • Supplemental Notes:
    • Publication Date: July 2003
  • Authors:
    • Wielgat, Andrea
  • Publication Date: 2003

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00962401
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: PATH
  • Created Date: Sep 2 2003 12:00AM