MAKING RAIL TRAVEL ACCESSIBLE TO DISABLED PEOPLE

This paper examines the economic and marketing case for making railways accessible. There is a significant and growing potential market for rail travel among people who are unable to travel currently or who can do so only with difficulty. This extends beyond the population of disabled people into the growing elderly market, and includes those who do not have a disability but who need to travel with heavy luggage, small children etc. for whom the barriers to accessibility are the same. It is important for rail operators to understand the size and nature of this potential market and to recognise the barriers: physical, financial, information and confidence which currently exist. They need to develop a strategic approach to marketing that will overcome these barriers and that will address the issue of rail travel as part of a wider travel chain. The paper summarises work in this field currently taking place in a European study of rail accessibility and suggests a way ahead.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0646361546
• Corporate Authors:

  Indomed Proprietary Limited

  144 Norwood Street
  Leaderville, Western Australia  Australia  6007
• Authors:
  • MCKEE, C
• Conference:
  • 8th International Conference on Transport and Mobility for Elderly and Disabled People
  • Location: Perth , Australia
  • Date: 1998-9-0 to 1998-9-0
• Publication Date: 1998

Language

• English

Media Info

• Media Type: Print
• Pagination: p. 751-757
• Monograph Title: SETTING THE PACE. 8TH INTERNATIONAL CONFERENCE ON TRANSPORT AND MOBILITY FOR ELDERLY AND DISABLED PEOPLE, PERTH, WESTERN AUSTRALIA, SEPTEMBER 1998. 2 VOLS

Subject/Index Terms

• TRT Terms: Accessibility; Aged; Conferences; Economics; Marketing; Persons with disabilities; Railroad transportation
• Identifier Terms: Transed
• Subject Areas: Economics; Railroads; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00961399
• Record Type: Publication
• ISBN: 0-646-36154-6
• Files: TRIS
• Created Date: Aug 13 2003 12:00AM