APPLICATION OF PERCEIVED VALUE MODEL TO IDENTIFY FACTORS AFFECTING PASSENGERS' REPURCHASE INTENTIONS ON CITY BUS: A CASE OF THE TAIPEI METROPOLITAN AREA

Few studies have explored conceptual variables derived from the subjective factors that affect consumer behavioral intentions and the causal relationships between them. This paper seeks to remedy this deficit by developing and testing a perceived value model, in which perceived value is a trade-off between perceived benefits and perceived costs. Using data collected via a questionnaire survey in the Taipei metropolitan area, the model is applied to identify the factors affecting the passengers' repurchase intentions on a city bus. Service quality (a major influence factor) was measured using a multiple-items scale. Perceived non-monetary price was then integrated as a part of perceived costs with the attractiveness of alternative modes simultaneously incorporated. Path analysis was used to test the model. The method of linear structural relations confirmed the fitness of the model and the cause-effect relationships among the variables. The results indicate that all causal relationships are statistically significant. Research results confirm that monetary price is not the only influence on passenger's repurchase intentions, and that passengers care more about perceived non-monetary price such as search, psychological and time costs. Repurchase intentions are influenced by perceived value and the attractiveness of alternatives. Directions for future research are suggested.

  • Availability:
  • Corporate Authors:

    Kluwer Academic Publishers

    P.O. Box 17
    Dordrecht,   Netherlands 
  • Authors:
    • Jen, W
    • Hu, K-C
  • Publication Date: 2003-8

Language

  • English

Media Info

  • Features: Appendices; Figures; References; Tables;
  • Pagination: p. 307-327
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00960728
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 1 2003 12:00AM