EVALUATION OF THE SMARTRAVELER ADVANCED TRAVELER INFORMATION SYSTEM IN THE PHILADELPHIA METROPOLITAN AREA

The two main objectives of this study were: (1) To determine the value of Advanced Traveler Information Systems (ATIS) to drivers in the Philadelphia area; and (2) To determine the usage and awareness of the SmarTraveler service in the Philadelphia area. A survey of more than 1,100 residents in the greater Philadelphia area targeting the evaluation of travel information usage and the SmarTraveler service is presented in this memorandum. First the background and design of the survey are presented and the outcome of the process followed in conducting the study is explained. The key findings of the study include: (1) A substantial proportion of respondents seek travel information; (2) Travel information is sought when time and arrival time are critical factors; (3) Information is useful when there is bad weather and/or congestion; (4) Commercial radio is the most effective medium for disseminating travel information followed by variable message signs and television; and (5) A small percentage (13.3%) of the respondents was aware of the services provided by SmarTraveler; and of those that accessed the SmarTraveler service, there was a favorable opinion of the information provided.

Language

  • English

Media Info

  • Features: Appendices; Figures; References; Tables;
  • Pagination: 56 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00964892
  • Record Type: Publication
  • Report/Paper Numbers: FHWA-PA-2003-010-97-04,, Technical Memorandum,, PTI 2003-33
  • Contract Numbers: 359704, WO 102
  • Files: TRIS, USDOT, STATEDOT
  • Created Date: Oct 20 2003 12:00AM