AN ANALYSIS OF PUBLIC TRANSPORTATION TO ATTRACT NON-TRADITIONAL TRANSIT RIDERS IN CALIFORNIA : FINAL REPORT

This report describes a study that was conducted in order to determine how to increase ridership on transit in California. The primary objectives of the study were to identify customer expectations and needs regarding transit and to develop strategies to increase ridership. The study involved a review of transit marketing literature, a household survey of over 3,000 California residents, and focus groups among transit agencies and regional transportation planning agencies. A Geographical Information System (GIS) program was used to identify locations in the state with the best potential for attracting transit riders. Results from the study show that improvements need to take place in service and operations performance, marketing, and public policy. The report concludes with 24 project recommendations for the California Department of Transportation (Caltrans) to assume with transit agencies and regional transportation planning agencies. The recommendations range from coordination and planning, market investigation and data analysis, and statewide strategies and programs.

  • Record URL:
  • Supplemental Notes:
    • Publication Date: April 2003. California Dept. of Transportation, Sacramento CA. Remarks: Also available online via the California Division of Mass Transportation web site <www.dot.ca.gov/hq/MassTrans> where it is referred to as: Non-traditional ridership study. Format: website
  • Corporate Authors:

    California Department of Transportation

    1120 N Street
    Sacramento, CA  United States  95814

    California Department of Transportation

    Division of Mass Transportation, 5900 Folsom Boulevard
    Sacramento, CA  United States  95807
  • Authors:
    • Norman, Judith
    • Brewer, Susan
    • Childs, Helen
    • Gerhard, Ina
  • Publication Date: 2002

Language

  • English

Media Info

  • Pagination: xix, 230 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00961170
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: CALTRANS, STATEDOT
  • Created Date: Aug 4 2003 12:00AM