EFFECTIVE CARRIER MARKETING STRATEGIES: THE CASE OF THE RAILROADS

Increasingly industry is thinking more in terms of logistics and physical distribution rather than simply having their products transported to customers' warehouses. Railroad marketing should determine which services will maximize the profitability of rail operations involved in a given customer's logistics system. This paper offers insights into ways greater cooperation can be achieved between shippers and railroads. A discussion of results of a survey of shipper logistical needs and ways in which carriers currently do or potentially could respond is included.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1588960
• Corporate Authors:

  American Society of Traffic and Transportation

  547 West Jackson Boulevard
  Chicago, IL  United States  60606
• Authors:
  • Stenger, A J
  • Beier, F J
• Publication Date: 1976-6

Media Info

• Features: Tables;
• Pagination: p. 63-72
• Serial:
  • Transportation Journal
  • Volume: 15
  • Issue Number: 4
  • Publisher: American Society of Transportation and Logistics
  • ISSN: 0041-1612
  • Serial URL: https://scholarlypublishingcollective.org/psup/transportation-journal

Subject/Index Terms

• TRT Terms: Logistics; Loss and damage; Marketing; Physical distribution; Profitability; Quality of service; Rate making; Reliability; Traffic managers
• Uncontrolled Terms: Shippers
• Subject Areas: Finance; Freight Transportation; Railroads;

Filing Info

• Accession Number: 00144075
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 1 1977 12:00AM