METROCARD: AUTOMATING NEW YORK CITY'S PUBLIC TRANSIT SYSTEM

In January 1994, the New York City Transit Authority introduced automated fare collection to the largest transit system in the world. Known as MetroCard, this system has helped to stabilize ridership and encourage growth. The significant contributions to ridership growth are, in large measure, attributable to the strategies developed for the marketing and sales of MetroCard. A cornerstone of this initiative has been a multi-faceted out-of-system sales strategy. Out-of-system sales have been used to provide convenient, cost effective, customer-friendly distribution of MetroCards to the public. This paper provides an overview of the implementation and marketing of the MetroCard automated fare collection system in the New York Transit System.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0784404984
• Corporate Authors:

  American Society of Civil Engineers

  1801 Alexander Bell Drive
  Reston, VA  United States  20191-4400
• Authors:
  • Riazi, A
• Conference:
  • Urban Public Transportation Systems. Proceedings of the First International Conference
  • Location: Miami, Florida
  • Date: 1999-3-21 to 1999-3-25
• Publication Date: 2000

Language

• English

Media Info

• Features: Figures; Tables;
• Pagination: p. 391-401

Subject/Index Terms

• TRT Terms: Automatic fare collection; Conferences; Marketing; Metropolitan areas; Public transit; Rail transit; Ridership; Urban transportation
• Identifier Terms: New York City Transit Authority
• Geographic Terms: New York (New York)
• Subject Areas: Operations and Traffic Management; Public Transportation;

Filing Info

• Accession Number: 00797714
• Record Type: Publication
• ISBN: 0784404984
• Files: TRIS
• Created Date: Aug 28 2000 12:00AM