OPEN SKIES AND CANADIAN AVIATION POLICY: A VIEW FROM THE CONSUMER'S PERSPECTIVE

National loyalty is expected to have a direct bearing on the competitiveness of Canadian air carriers in international markets given an "open skies" policy orientation. Are Canadian air travelers inclined to support their national carriers given a competitive unregulated international airline market? Through the employment of conjoint analysis, this research seeks to identify the role of national loyalty in air carrier choice and to explain variations in national loyalty across a sample of respondents according to differences in demographic, attitudinal, and usage characteristics of a sample of air travelers. Arguments are proposed which link national loyalty to the country of origin effect. The critical hypothesis of the study is that one's felt "national loyalty" impacts international airline choices.

Language

  • English

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Filing Info

  • Accession Number: 00797108
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 8 2000 12:00AM