THE MATURING MARKETS, SIX SECRETS TO SECURE SENIORS' BUS MARKETS

Adequate research has not been undertaken to determine the effect of the ageing of the Australian population on public transport revenues. However, it is argued that as the youth culture of the past few decades has given way to the dominance of middle-aged values today, the future value of public transport will be determined by its capacity to provide the quality of service expected by older people. It is further argued that if older people are not attracted to public transport, or retained on existing services, at the very least there will be a long-term decline in overall public transport use. Research by the Ageing and Disability Department has determined that there are six principles to be adopted by public bus operators if they are to be successful in market retention/growth based on older people. They are recognition, retention, commitment, community, access and opportunity. The adoption of these principles will require the majority of bus operators to enhance their current competencies and business practices to better understand the needs of their customers, undertake community consultation and improve service design. (a) For the covering entry of this conference, please see ITRD E200461.

Language

  • English

Media Info

  • Features: References;
  • Pagination: p. 95-110

Subject/Index Terms

Filing Info

  • Accession Number: 00796346
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0-7307-2490-5
  • Files: ITRD, ATRI
  • Created Date: Aug 2 2000 12:00AM