WHAT IS THE REAL CONTRIBUTION OF MARKET RESEARCH?

The use of market research in the public transit sector has increased significantly in the last ten years. This article summarizes the reasons for the growth and discusses the kind of contribution it can be expected to make. In addition, it tries to give a picture of some of the trends in market research which have validated themselves in recent years.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00796331
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 31 2000 12:00AM