QUALITY IN A MARKETING PERSPECTIVE

Public transit sector is becoming increasingly competitive, and the role of marketing as a creator of corporate wealth is becoming equally important. The article examines some of the ways marketing can help increase the revenue, and looks at how to balance quality of communication with quality of product.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/22167353
• Corporate Authors:

  International Association of Public Transport (UITP)

  Rue Sainte Marie 6
  Brussels,   Belgium  BE-1080
• Authors:
  • Oestergaard, S
  • Vautier, P
• Publication Date: 2000-3

Language

• English

Media Info

• Features: Figures;
• Pagination: p. 10-12
• Serial:
  • Public Transport International
  • Volume: 49
  • Issue Number: 2
  • Publisher: International Association of Public Transport (UITP)
  • ISSN: 1016-796X
  • Serial URL: http://www.uitp.org/publications/public-transport-magazine.cfm

Subject/Index Terms

• TRT Terms: Communication; Market development; Marketing; Profits; Public relations; Public transit; Quality of service; Strategic planning
• Subject Areas: Finance; Public Transportation;

Filing Info

• Accession Number: 00796326
• Record Type: Publication
• Files: TRIS, ATRI
• Created Date: Jul 30 2000 12:00AM