SAN DIEGO'S SOMETHING-FOR-EVERYONE FARE POLICY

The San Diego region embarked on a multi-faceted approach this past fall to increase ridership and fare revenues. This paper presents: A background on San Diego's multi-operator seamless transit system; a presentation of the fare strategy that has evolved over the past ten years addressing both the fare structure and fare technology; a discussion of the marketing approach with a look at both primary and secondary niche markets; the expansion of the fare media to new markets; an approach to expand light rail and bus services at the time of fare adjustments; and, preliminary results of the fare, service, and promotional strategy.

• Supplemental Notes:
  • Full Conference proceedings available on CD-ROM.
• Corporate Authors:

  American Public Transportation Association

  1666 K Street, NW, Suite 1100
  Washington, DC  United States  20006
• Authors:
  • Hurwitz, E P
• Conference:
  • The 1998 Bus Operations, Technology and Management Conference
  • Location: Phoenix, Arizona
  • Date: 1998-5-17 to 1998-5-21
• Publication Date: 1998

Language

• English

Media Info

• Pagination: 14p

Subject/Index Terms

• TRT Terms: Fare collection; Fare prepayment; Fares; Marketing; Multimodal transportation; Promotion; Strategic planning; Technology assessment
• Geographic Terms: San Diego (California)
• Subject Areas: Finance; Public Transportation;

Filing Info

• Accession Number: 00796232
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 18 2000 12:00AM