DELIVERABLE 4: EVALUATED ROAD SAFETY MEDIA CAMPAIGNS: AN OVERVIEW OF 265 EVALUATED CAMPAIGNS AND SOME META-ANALYSIS ON ACCIDENTS. STATUS (PUBLIC)

This report presents a research project on 'evaluated road safety campaigns', funded by the European Commission under the Transport RDT Programme of the EU's Fourth Framework Programme. The project's main objectives were to: (1) collect a large international sample of campaign evaluations; (2) accurately describe this sample, using a detailed coding scheme and focusing on the design of the evaluation; (3) assess some effects of the campaigns on reducing accidents; and (4) suggest policy guidelines for future road safety campaigns. A pragmatic strategy was developed, aimed at developing a reliable description of evaluated road safety campaigns. The third stage used a meta-analysis, a quantitative method of combining findings across studies of the same subject, even where the studies used different measures to assess the same dimension. The meta-analysis was based on 35 studies with 72 results, 52 of which were for before-during studies and 20 of which were for before-and-after studies. It was estimated that the average reductions in accident numbers were 8.5% during the campaign period, and 14.8% after the campaigns; both these estimates are statistically significant. These results must be attributed to all components of the campaigns, not only their media and publicity aspects. Several recommendations are made.

• Corporate Authors:

  Institut National de Recherche sur les Transports et leur Securite (INRETS)

  2 Avenue du General Malleret-Joinville
  Arcueil Cedex,   France  F-94114
• Authors:
  • Delhomme, P
  • Vaa, T
  • MEYER, T
  • Goldenbeld, C
  • JAERMARK, S
  • Christie, N
  • REHNOVA, V
• Publication Date: 1999-3

Language

• English

Media Info

• Features: References;
• Pagination: 186 p.
• Serial:
  • GADGET PROJECT CONTRACT NO RO-97-SC.2235
  • Publisher: Institut National de Recherche sur les Transports et leur Securite (INRETS)

Subject/Index Terms

• TRT Terms: Before and after studies; Crash rates; Evaluation and assessment; International; Mathematical analysis; Policy; Prevention; Publicity; Research projects; Safety; Significance (Statistics); Statistical sampling; Statistics
• Identifier Terms: European Union
• Uncontrolled Terms: Decreases; Guidance
• ITRD Terms: 1661: Accident prevention; 1612: Accident rate; 6471: Analysis (math); 9148: Before and after study; 9009: Decrease; 8303: EU; 9020: Evaluation (assessment); 9104: Guidance; 9034: International; 173: Policy; 8573: Publicity; 8557: Research project; 1665: Safety; 6553: Sample (stat); 6532: Significance (stat); 6555: Statistics
• Subject Areas: Data and Information Technology; Policy; Research; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00795206
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Jul 7 2000 12:00AM